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Copywriting Design Freelancing

Why Fiverr is NOT killing the design/copywriting industry

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
– Paul Rand

First of all, let me make something clear. I DON’T think Fiverr is the devil. A service can’t be successful without the presence of supply and demand, and it’s pretty clear that Fiverr has both. Payday loans companies and services like Fiverr provide a service that people want and, however that sits with your own ethical views, you can’t blame them for that.

Categories
Copywriting Technology

Why developers need copywriters (or to think like one)

This morning I woke up to a text from a developer friend asking whether, as a copywriter, I thought the slide below was sexist or just crass. You’ll find my answer a little later in this blog post, but it encapsulates a problem that I’ve been trying to put into words for a while now –

A lot* of developers and entrepreneurs etc have a problem with semantics.

* But not all of them. See later in this post.

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