Category: Freelancing

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Freelancing

Terrible Advice For Freelancers

bad advice for freelancers peanuts

“Have your say!” seems to be all I hear these days. I can’t so much as watch a TV programme without being invited to “join the conversation!” or “get involved on social media!” In some respects, an egalitarian society where anyone with a blog and an idea can be heard is a good thing. In others, it is not.

It feels like everyone, everywhere is now in the business of sharing advice for freelancers and would be entrepreneurs. Unfortunately, as well as individuals with a great message and some top advice for freelancers, that also includes people who have never even started a freelance business.

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Freelancing

Are Copywriting Awards Important?

I’ve been asked plenty of times, by both prospective clients and other copywriters, what I think about awards for copywriting.

Honestly, they’re something that I never gave any thought to at all for a long time. When you’re a junior copywriter, you’re more concerned with paying your bills than winning awards.

These days, when I think about entering to win a Yellow Pencil Award or the like, I end up thinking about Leonardo DiCaprio…

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Copywriting Design Freelancing

Why Fiverr is NOT killing the design/copywriting industry

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
– Paul Rand

First of all, let me make something clear. I DON’T think Fiverr is the devil. A service can’t be successful without the presence of supply and demand, and it’s pretty clear that Fiverr has both. Payday loans companies and services like Fiverr provide a service that people want and, however that sits with your own ethical views, you can’t blame them for that.

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Freelancing Marketing Software

AB testing (without the B)

Whether you’re working on something as a freelancer or building a website/project of your own, I can’t overstate the usefulness of AB testing. If nothing else, knowing about split testing means that when your boss comes out with this…

ab testing against your boss

…you can test it against your own idea and, God willing, prove that you’re right. If you’re currently asking yourself the question ‘what is AB testing?’, Optimizely has a nice breakdown here. Once you’re up to speed, come back and I’ll tell you why AB testing without the B can still be useful.

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Freelancing

Five reasons not to be a ‘we’

It’s a question as old as time:

Should freelancers try to look bigger than they actually are?

No, I’m not talking about platform shoes. I’m referring to the debate about whether freelancers should refer to themselves as an ‘I’ or a ‘we’.

When I first started out, I went down the ‘we’ route. There may even be a couple of them still lurking on older pages…But since then, I’ve switched to being an ‘I’.

vanellope wreck it ralph royal we

Of course, there’s no right or wrong answer. Mind you, that didn’t stop me thinking long and hard about it before I made the switch. Here are five of the reasons I came up with not to be a ‘we’:

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