I’ve been asked plenty of times, by both prospective clients and other copywriters, what I think about awards for copywriting.
Honestly, they’re something that I never gave any thought to at all for a long time. When you’re a junior copywriter, you’re more concerned with paying your bills than winning awards.
These days, when I think about entering to win a Yellow Pencil Award or the like, I end up thinking about Leonardo DiCaprio…