Ok, apologies for that linkbait title. First of all, I’m sure there are people reading your blog…just not as many as you want, right? Second of all, the advice in this post doesn’t just apply to business blogs; it’s also just as relevant to personal blogs, whether they’re about tech, fashion, parenting, film or…you get the picture.
The biggest problem with blogging and online journalism is that it’s often motivated by greed; whether it be a desire to generate advertising money (online mags), hits (company blogs) or freebies (tech and fashion blogs), the line between blogging and blagging is a fine one. When people blog for selfish reasons, it always comes across that to readers; posts don’t add value, so they leave and they don’t come back!