I worked with IHG on their Minute Millionaire social media campaign, planning the frequency and variation of posts to a number of different platforms.
The goal was to direct viewers on these channels to visit a competition micro-site and plan how they would spend a million reward points.
The project was featured by a range of loyalty and competition websites, and we had successful blogger engagement with writers like Travel Is Free and Vicky Flip Flop.
Through those feature pieces and a bit of social media optimisation, like hitting channels on the ‘best’ days and times, we received thousands of visitors (unfortunately, we didn’t hit a million!) to the micro-site and entries into the competition.
If you’re looking for a social media marketer who’s as happy fiddling with cells in a spreadsheet as they are cramming everything that needs to be said into 140 characters, I’m your guy.