It’s pretty unwise to take on Probably the Toughest Event on the Planet® without a little prior training, so I came in to promote a specialist training guide to a small, cold email list of people thinking about taking part in a race.
It’s obvious to anyone who knows even a little about Tough Mudder that runners need all the help they can get!
As the subject line of this email indicated, only 3 out of 4 people can even finish the average Tough Mudder race. Stats like that make the life of a marketing copywriter, and promoting a free Tough Mudder guide, a little easier.
Results:
The campaign was opened by just shy of 1,000 people and its click rate represented a 142% improvement on the CTR of emails that had previously been sent to the list.
Of course, a big part of being a marketing copywriter is knowing your way around some wordplay. If you’re a film buff, you might get a kick out of the campaign’s name – There Will Be Mud.